St. John’s Marketing Campaigns and Insights Featured Nationally
St. John’s Marketing is proud to have received national recognition for both submitted campaigns in the 43rd Annual Healthcare Advertising Awards.
St. John’s Trails Map, a fold out brochure and pdf, was named Silver Winner in the Misc. Collateral, Special Promo category in this year’s Healthcare Advertising Awards. The trails map features a detailed visual view of the connected paths, bridges, and adjacent trails across the St. John’s Meadows and Brickstone by St. John’s campus off of Elmwood Avenue in Brighton. The piece was designed in collaboration with JanMarie Gallagher and Visu-ation.
Also named a Silver Winner, St. John’s Guide to Enhanced Assisted Living was one of 15 entries in the Brochure category to receive recognition (7 gold, 4 silver, 2 bronze, and 2 merit). The guide helps explain the enhanced assisted living level of care in an accessible way, featuring video and statistics pulled from a recent Hawthorne at St. John’s Meadows resident survey. St. John’s partner Tanya Space Design was included in recognition for this multimedia project that ranks among the top in the nation.
According to the Healthcare Advertising Awards, of the over 4,300 entries submitted, 914 campaigns received recognition. The St. John’s entries were two of the 282 submissions to be named silver winners.
Additionally, the storytelling aspect of St. John’s marketing approach was included in an article appearing on iAdvance Senior Care earlier this spring. St. John’s Director of Marketing Tom Harner contributed insights to a discussion about why brand voice matters in senior care.
“At St. John’s, we have multiple communities and various levels of care, but our brand voice is meant to be a common denominator when communicating to all of our different audiences,” Harner shared. Additional insights on interviewing residents and other stakeholders to ensure authenticity as well as the importance of communicating brand principles consistently appeared in the April 29 article.
Read Now: Finding Your Voice: How Senior Care Communities Can Build a Distinct and Trustworthy Brand