St. John’s Earns Two Digital Advertising Awards for Dynamic Marketing
Rochester, N.Y. — St. John’s is pleased to announce that it has received two top honors in the 2025 Digital Advertising Awards. The Digital Advertising Awards (DAA Awards) is one of the nation’s leading competitions dedicated exclusively to recognizing excellence in digital marketing and advertising.
St. John’s received one of only 25 Gold awards given in this year’s competition. The winning video entitled “The Power of Music and Art of Connection” features residents, employees, volunteers, and family members discussing and demonstrating the many meaningful ways music brings people together at St. John’s. The video was honored with the only award given in the Special Video — Over 2 Minutes category.
Also receiving the only award in its category was “St. John’s Nursing Recruitment 2025 Multimedia Campaign,” which earned Silver for Employee/Staff Recruitment – Series. The comprehensive recruitment campaign brought together creative elements that included direct mail and digital advertising as well as public relations and social media support. Local creative partner Tanya Space Design was also recognized for its work on this strategic marketing campaign.
According to contest organizers, the annual program “honors organizations whose work demonstrates exceptional creativity, strategy, and results across today’s rapidly evolving digital landscape.” Gold award winners received scores 95 to 99 (top 5% in the nation), while silver awards are given for work scoring between 90 and 94 (top 12% in the nation).
“Receiving Gold and Silver recognition in the 2025 Digital Advertising Awards is a testament to our team’s commitment to creating engaging, meaningful connections with the audiences we serve,” said Jennifer Lesinski, executive vice president of marketing at St. John’s. “We are proud that our work continues to resonate on a national stage and represent St. John’s mission in a compelling way.”
The complete listing of all of the DDA winners, including St. John’s, can be found on their website.