St. John’s receives two top honors in 39th Annual Healthcare Advertising Awards
Rochester, N.Y. — St. John’s is pleased to announce that it has received two top honors in the 39th Annual Healthcare Advertising Awards. This year over 4,400 entries were received, making the awards the largest healthcare advertising awards competition and one of the ten largest of all advertising awards. The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition.
St. John’s was among only 360 entries across the country to get a Silver Award for its work in partnership with the DS+CO to develop St. John’s newly released “Welcome Change” commercial.
St. John’s received a Bronze Award for its collateral package of three family “Welcome” brochures for Rehabilitation Services, Skilled Care, and Beyond Memory, which were created in partnership with in-house writers and Tanya Space Design. Bronze awards were given to a total of only 249 entries.
According to award contest organizers, “a national panel of judges were engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.”
“We are honored to have our team’s work recognized at a national level in such a prestigious competition and among large national healthcare systems,” said St. John’s Vice President of Marketing Jennifer Lesinski. “It also exemplifies the award-worthy talents of the marketing partners with whom we are privileged to work in the greater Rochester community.”
The complete listing of all of the HDMA winners, including St. John’s, can be found on the HDMA website.