St. John’s receives two top honors in 41st Annual Healthcare Advertising Awards

Rochester, N.Y. ­— St. John’s is pleased to announce that it has received two top honors in the 41st Annual Healthcare Advertising Awards. Entries were received from nearly 4,300 healthcare and medical institutions across the country, making the awards the largest and the most well recognized healthcare advertising awards competition. A national panel of judges were engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

St. John’s was among only 506 entries from across the country to get a Gold Award for its work in partnership with Tanya Space Design to develop its 125th Anniversary Print Ad that published in Rochester Business Journal’s 2024 Giving Guide.

Also in partnership with Tanya Space Design, St. John’s was among only 351 entries to win a Silver Award for its digital recruitment campaign. This campaign is of special importance given the ongoing challenges by senior services providers to hire and retain a qualified workforce. Through a mix of digital advertising and direct mail, the campaign has been among one of St. John’s most successful recruitment strategies.

According to award contest organizers, “for the 41st Annual Healthcare Advertising Awards we have recognized a select number of entries for their outstanding creativity exemplified in their advertising. Congratulations to these institutions and their advertising agencies, recognizing their outstanding creative execution, overall excellence, and breakthrough advertising.”

“We are honored to have our team’s work recognized at a national level,” said St. John’s Vice President of Marketing Jennifer Lesinski. “It also exemplifies the award-worthy talents of the marketing partners with whom we are privileged to work in the greater Rochester community.”

The complete listing of all of the winners, including St. John’s, can be found on the Healthcare Advertising Awards website.