St. John’s receives three honors in 40th Annual Healthcare Advertising Awards
Rochester, N.Y. — St. John’s is pleased to announce that it has received three top honors in the 40th Annual Healthcare Advertising Awards. Entries were received from nearly 4,300 healthcare and medical institutions across the country, making the awards the largest and the most well recognized healthcare advertising awards competition. A national panel of judges were engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
St. John’s was among only 352 entries from across the country to get a Silver Award for its work in partnership with Tanya Space Design to develop St. John’s Living Newsletter.
The creative, in-house video work of St. John’s Assistant Director of Marketing Tom Harner in the video series “Places We Know by Heart” received a Merit Award. This touching story-based series features the beloved places of residents from across St. John’s communities as narrated in the first person.
The St. John’s 2022 Annual Report also received a Merit Award. This publication was produced in partnership with Tanya Space Design. Of special note regarding this piece is the subject matter: the dedicated staff members of St. John’s who were integral to keeping our communities running smoothly during the challenging time of the pandemic.
According to award contest organizers, “it was forty years ago that this national competition began its efforts to recognize the field of healthcare marketing and advertising. Today, the industry has matured into a sophisticated and competitive field.”
“We are honored to have our team’s work recognized at a national level,” said St. John’s Vice President of Marketing Jennifer Lesinski. “It also exemplifies the award-worthy talents of the marketing partners with whom we are privileged to work in the greater Rochester community.”
The complete listing of all of the winners, including St. John’s, can be found on the Healthcare Advertising Awards website.