Vice President of Marketing
Years of Employment: Since 2015
Experience at St. John’s: Responsible for the development and implementation of St. John’s strategic marketing plan including brand management/oversight, constituent communications, digital marketing, crisis communications, public relations, media buying/planning, community relations, market research/development, and advertising. Leads the marketing and volunteer functions for this $60 million dollar nonprofit organization offering an array of senior services, including skilled nursing, senior housing, rehabilitation services, and hospice care. Supervises the marketing communication manager, marketing communications coordinator, the events and outreach coordinator, two volunteer coordinators, interns, and free-lancers; as well as provides guidance for marketing-related work of community representatives and welcome center staff.
Past work experience: Prior to St. John’s, was Vice President of Marketing and Mission Advancement for the YMCA of Greater Rochester for two years, and Director of Marketing for Hillside Family of Agencies, where she was employed for over 14 years. Has also formerly held positions in marketing communications at the Democrat and Chronicle, the University of Rochester, and Strong Memorial Hospital.
Education and training pertaining to your position: Has more than 25 years of experience in nonprofit marketing communications and holds a Master of Business Administration in Marketing from the William E. Simon School of Business and a Bachelor of Arts in English from SUNY Geneseo, with a minor in Spanish.
Currently, is also an adjunct professor at Roberts Wesleyan College in the master’s degree program for Strategic Marketing and serves on two nonprofit boards, the Epilepsy-Pralid, Inc. Board of Governors and the East Rochester Union Free School District Board of Education, holding the additional role of president.
Personal life (family and hobbies): Married to Dan Lesinski, they raise their two beautiful children, Sarah and Sam, in Pittsford, NY. For fun and as time allows, Jennifer enjoys cooking (a passion she shares with her husband), jewelry making, and photography.
Why did you choose to work for St. John’s? I had a positive history with St. John’s. My grandmother spent many happy years at St. John’s Meadows and a short time at St. John’s Home. I have fond memories of visiting her here and spending time with her on both campuses. When the opportunity came up to do what I love professionally and also give back to an organization that was so good to a family member, it was as if the stars were aligned. I am very grateful to be able to work here.
What are you most proud of here at St. John’s? I am proud that we strive to operate true to our values and represent accurately our brand every day. It is important to me as a leading representative of the brand to the community that I work for an organization and with colleagues that are genuine in service to our consumers.
Sum up your personality in one word. Passionate
What is your favorite part about working here? Having the resources to deliver marketing excellence on behalf of those we serve
What do you look forward to most when coming to work? The people. There are familiar faces that I visit with daily or weekly who provide me with the true inspiration to do what I do.
How do you embrace living? I embrace living by learning something new every day!
Anne Mc Kenna
Executive Director of St. John's Foundation